In today’s fast-paced retail environment, solutions that are quick and creative will help your product stand out from the crowd. Green Bay Packaging’s In-Store Innovation team understands the many retail challenges that exist. Our team can provide great leadership, faster speed to market and creative design skills needed to help your point of purchase displays outperform the rest. We utilize an extensive list of converting equipment with diverse capabilities that assist our customers in turning a great concept into reality!
Get to the Point!
You only have 8 seconds to catch your consumers’ attention. The average consumer is exposed to over 5,000 messages per day and less than 100 of those messages will be remembered. It’s important that your message is being seen through all the clutter. The key to your display being seen is short messages and great graphics. Let us help you create eye-catching P.O.P displays.
Keep it Simple!
A successful P.O.P display maintains a delicate balance between color, messaging and graphics, leaving a lasting impression with the consumer. Filling your canvas with flashy colors and savvy slogans may be tempting, but it will only make your display overwhelming to the shopper. A visually appealing P.O.P display showcases your product catching the consumers eye.
Consumers are used to seeing products displayed in a particular way, so when one suddenly breaks the rules, they notice. By infusing whimsy, unique shape and fun color you will grab a consumer’s attention from across the store during in-aisle browsing. An unexpected display is a must-see.
Consumers are in a hurry and don’t have time to try to make sense of complicated creative or decode hidden meanings. Let us help you design an effective P.O.P display with impactful creative. We use state of the art technology to analyze your display to make sure you are grabbing the consumers attention in the first 3-5 seconds.
Create a Focal Point!
An effective P.O.P display doesn’t have to be busy or overwhelming, it just needs to attract attention. With so many competing messages around, you can’t rely on the consumer to thoroughly explore their options and identify what makes your product unique. We can help you create an eye-catching P.O.P display with a meaningful consumer focal point.