August 25, 2020
A successful point-of-purchase (POP) display will spark the interest of your consumers and maximize your returns.
But how do you create one? Well, we’ve got five tips from the pros. (That’s us!)
1. CREATE A FOCAL POINT
An effective (point-of-purchase) POP display doesn’t have to be busy or overwhelming, it just needs to attract attention. With so many competing messages around, you can’t rely on the consumer to thoroughly explore their options and identify what makes your product unique. Create an eye-catching display with a meaningful consumer focal point.
2. SPARK INTEREST
Consumers are in a hurry and have limited time to try to make sense of complicated creative or decode hidden meanings. Make sure you are grabbing the consumers and the message of the display can be uncovered just by looking at it for three to five seconds.
3. STAND OUT
Consumers are used to seeing products displayed in a particular way, so when one suddenly breaks the rules, they notice. By infusing whimsy, unique shape and fun color you will grab a consumer’s attention from across the store during in-aisle browsing. An unexpected display is a must-see.
4. KEEP IT SIMPLE
Filling your canvas with flashy colors and savvy slogans may be tempting, but it will only make your display overwhelming and cluttered to shoppers. A successful POP display maintains a delicate balance between color, messaging and graphics, leaving a lasting impression with the consumer.
5. GET TO THE POINT
You only have a few seconds to catch your consumers attention. The average consumer is exposed to over 5,000 messages per day and less than 100 of those messages will be remembered. It’s important that your message cuts through all the clutter to stand out. Creating an eye-catching POP display can be the key to your brand being seen and remembered over the other branding noise.
Ready to create a successful POP display? Contact us today to get started.